Baum und Pferdgarten Copenhagen Fall 2024

Baum und Pferdgarten is celebrating its 25th anniversary this season. When Rikke Baumgarten and Helle Hestehave started their label back in 1999 (referenced by the “Since 99” jumper in the new collection), there were only a handful of brands in Copenhagen. Of course, this was a pre-street style, pre-social media era—a time when brands could afford to be more experimental. Baum’s first fashion show in 2005 was “crazy,” said Baumgarten in a preview, with the looks getting progressively more extreme. The duo met while studying at the Royal Danish Academy. In the past two and a half decades, the brand’s aesthetic has undergone various reinventions, moving from voluminous silhouettes, maximalist prints, and frills, to more tailored looks—reflecting the tension between Baumgarten’s more playful approach and Hestehave’s minimalism that’s at the core of the brand. Recently, bold color has become Baum’s calling card, as seen on the Scandi street-style set.