Blumarine Pre-Fall 2025

David Koma is enjoying a sort of honeymoon moment in Milan, where he now lives part-time, having recently been appointed as the creative director at Blumarine new creative director. At a showroom appointment, he raved about the city. “It’s got such a great vibe,” he enthused. “And it’s so pet-friendly.” Pronto. The pre-fall lookbook featured a coterie of borzois, bull terriers, and Bengali cats, paying tribute also to a ‘90s Helmut Newton photograph of a Blumarine-clad model surrounded by an entourage of canine companions. Fluffy and furry accents punctuated the collection—tees were emblazoned with “Woof” and “Miao” slogans, and puppies and kittens were strategically embroidered on naughty, barely-there knickers. Blumarine, at its core, has always paired humor with sass, and Koma is reinterpreting this with his own sharp edge. “Blumarine carries a happy energy,” he said. “It has a wide following spanning different generations.” He noticed a similar cross-generational quality to the Milanese street style scene (Koma apparently did his homework, roaming the city quite extensively). “Here the look is young and practical yet classy and elegant, with nods to heritage and tradition, with pieces often updated from the wardrobes of Milanese