Blumarine Resort 2023

Nicola Brognano slightly shifted the Blumarine look for resort, “toning down the bling,” as he said at a showroom appointment. What stayed firmly in place, however, was the Y2K inspo that triggered the attention this brand has been getting. Sticking to your guns is always a good move if a designer wants to cut a consistent position in the fashion firmament. That’s what Brognano seems to be pursuing. The designer, who by his own admission has no affinity for talking about inspirations or references, said that he now has a tougher, less pretty image of the Blumarine girl/woman in his mind. Not really a U-turn, rather a pause from glam hangovers. To summarize: Her mood as of now is more street than saucy, more femme than Lolita.