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The mermaid is the new incarnation of the Blumarine girl, according to creative director Nicola Brognano, who, in his childhood, was obsessed with cartoon. “I watched it on repeat so many times that the VHS (that ancient archaeological find) got destroyed,” he said. But what is it about the Little Mermaid that so enthralled Brognano? “She was a redhead like my mother, and I loved the way she was dressed, all those eye-popping colors. I remember a minidress that was exactly a cartoon version of a Versace metal mesh number.”