Brioni Fall 2024 Ready-to-Wear

Norbert Stumpfl held Brioni’s first-ever exclusively womenswear presentation at the 1945-founded house’s Milan showroom, just one door down from that of its Kering cousin Balenciaga. Unlike traditional Italo-luxe heritage peers such as Loro Piana or Zegna, Brioni’s origins are rooted in tailoring and construction rather than fabrics and materials. And unlike its raucously rebellious Parisian neighbor, Brioni’s philosophy has remained intrinsically Roman: Let the classics endure as the times change around them. As Stumpfl explained, this compact standalone womenswear collection is not a question, but an answer. He said: “Demand has been growing and growing to the point that it seemed right to meet it. The collection comes from the same place as the menswear, with the same ideas, colors, materials. Although we have introduced some new shapes.” Like the menswear, this collection is handmade in the house’s wonderful Penne tailoring facility, which sits alongside its venerable and impressive school dedicated to bringing fresh generations to the craft. Like the same-season