Brioni Spring 2026 Ready-to-Wear

“Where can we help her to make her life easier, to make her life lighter, and to not wear her down?” Norbert Stumpfl puts the caring into Kering in his approach to womenswear at Brioni. This approach is one of the attributes that makes this smallest of the French group’s maisons—a Lamborghini to Gucci’s Audi—so distinct. Based on client feedback and designer instinct, seasonal tweaks to the offer’s wearable aerodynamics saw Strumpfl introduce the strong-shouldered drapily-skirted Virgilio jacket in a matching shantung set of shirt, ties, and (wide) pants. A chicly utilitarian safari set in water-repellent silk (that really looked like cotton drill) with a leather-backed collar was one of several looks cinched by a wide military style veg-tanned leather belt: “it will become much more beautiful with age and wear,” observed Stumpfl. A trench jacket in heavy cream silk crepe was fastened by buttons covered in the same material.