Brioni Menswear Spring 2027

Brioni is a relative minnow within the broader Kering universe, but its reputation is rightly nonpareil: back in 1952 it staged the first ever mens fashion show, and its scaling of hand-applied tailoring into an artisan production line was a huge technical feat. The label was acquired by Kering (then PPR) in 2011, the year after the then family owned tailoring specialist reported a turnover of 170 million euros and profits of 32 million, mostly based on its production of around 50,000 hand-tailored suits. Back then the company employed around 1,800 people across eight production sites in and around Penne, Abruzzo. As Kering Group CEO Luca de Meo observed back in April: “Brioni is by nature a house for those who lead: global decision-makers, ultra-high-net-worth clients, men and women for whom excellence is non-negotiable.”