By Malene Birger Resort 2024

Can a contemporary brand practice slow fashion? By Malene Birger’s Maja Dixdotter is actively working toward that goal; for resort she cut the number of new looks by about half and in so doing crafted a strong edit that continues to expand on the bohemian minimalism theme she’s set for the company. This is really a case when less is more: “We can work on the products for a longer time and you can really find your look; it’s everything except fast fashion,” Dixdotter said. When designing this collection she imagined someone who has arrived at the style that works best for her, and is comfortable in it. Maggie Mauer was just the model to portray this woman, who approaches her wardrobe as she might the decoration of her home, with careful consideration and an expectation of longevity.