Cult Gaia Fall 2024 Ready-to-Wear

Cult Gaia designer Jasmin Larian Hekmat is aware that her brand is mostly resort and vacation wear—so to challenge herself for fall she decided to venture beyond summery dresses, and experiment with heavier staples like outerwear, denim, and knits. “I love a good challenge, so I was like, what would I wear in New York in the fall-winter,” said Hekmat, who wanted to take on seasonal staples in a fresh, modern way. “I wanted her to feel like this powerful goddess.” The designer’s inspiration this season was Johannes Vermeer’s