Cult Gaia Pre-Fall 2023

It’s no secret that consumers look to Cult Gaia designer Jasmin Larian Hekmat for her beachy vacationwear, so naturally her prefall assortment zeroed in on getaway style once again. This year Hekmat focused on what she called the “harmonious fusion of sea and land”—infusing natural, earthy elements into an assortment of cheery sundresses and suiting. The color palette was airy with an emphasis on breezy pastels. A pink, puff-sleeve mélange suit—Barbie-core, anyone?—could be dressed up for dinner, while a blue knit dress featured asymmetrical cutouts at the hip and shoulder for a sexier slant. Her most ambitious design was the Arya gown, made of crystal cording that reveals the form underneath—a look that’s certainly not for wallflowers.