Cult Gaia Pre-Fall 2024

Cult Gaia designer Jasmin Larian Hekmat took a walk outside to get her creative inspirations flowing this season. “My constant source of inspiration is nature,” she said. Here, that resulted in a cool palette of earthy tones—blues, creams, and greens—that were incorporated into her signature mix of easy, vacation-ready pieces. “With this collection, I really wanted to bring it back down to earth,” said Hekmat. “It’s definitely the most grounded collection I’ve ever done.” Florals, naturally, made hefty appearances. In particular, Hekmat became obsessed with irises, utilizing the flower in a variety of ways. “It’s one of the most beautiful flowers,” she said. It appeared as gold hardware on her handbags, and was molded out of leather to create a shapely statement top. The designer also looked to water and the ocean for design cues; a slinky knit dress featured fringes of crystals cascading down it, like raindrops, while a pleated blue mini dress felt reminiscent of rolling waves.