Cult Gaia Resort 2024

Jasmin Larian Hekmat, the designer behind Cult Gaia, planned her resort 2024 collection and show for nearly a year before the big reveal in her hometown of Los Angeles last night. She called the new lineup Under the Sun, but she was channeling the solar power not of southern California but that of the South of France. “I’ve always loved the ease and glamour of St. Tropez. To me, it’s quintessentially Cult Gaia,’” she said. That tracks—Hekmat is fluent in resort fashion, and speaks it all four seasons of the year at her label, which has become synonymous with hot weather wear. To give the show a certain je ne sais quoi, she presented it at The Academy Museum of Motion Pictures. Guests passed through the sleek glass Barbra Streisand Bridge and entered the open-air domed roof. A pale citrus carpet blanketed the floor, echoing the sunshine and yellow sea walls of St. Tropez. In the distance, the Hollywood Hills were lit with a golden-hour glow.