Looks shown directly in this presentation.
On a runway wide enough for a parade of its iconic automobiles, Rocco Iannone sent out his second collection for Ferrari today. The first, last June, took place at the company’s Maranello headquarters and included a tour of the assembly line. Like the debut outing, this one used the brand’s IP as a starting point. Fabrics employed in its car interiors were adapted to suiting and the uniforms of its pilots (Ferrari-speak for drivers) and pit crews were modified for a fashion client, including jackets with protective armor on the shoulders and slick leather or silk racing overalls. The new element, so to speak, was the computer under the hood. “The first chapter was very focused on the physical components of our cars,” Iannone said. “Now it was more interesting to be focused on the technological aspect and the software.” The colorful circuitry prints and jacquards, for instance, were inspired by the tests Ferrari conducts to determine the atmosphere’s impact on vehicles.