Ferrari Pre-Fall 2025

After several years of experimentation, research, and development by Rocco Iannone, Ferrari’s fashion offshoot is gradually creeping up the luxury grid. It has achieved this by charting its own course instead of attempting to ape those of its more established fashion competitors. In Ferrari’s Milan showroom this week Iannone emphatically agreed that his fix on this brand’s fashion customer has taken a while to come into focus. Following several seasons of apparently producing luxury fashion despite Ferrari’s pre-existing identity, Iannone is now shaping his design because of it. Considering that this identity adds up to an annual revenue of $7 billion-ish, and has won Ferrari its position as Interbrand’s fastest growing company in 2024, that’s some meaningful momentum to exploit.