Ferrari Pre-Fall 2026

Next March, Ferrari will open its new London flagship on an 800-square-meter corner site at New Bond Street and Piccadilly. That context explains why Rocco Iannone’s mood board for this pre-fall collection drew on a cross-section of British aristocracy that ran from royals to rebels, and why the collection itself adopted distinctly British codes. These included intricately blurred wool-and-cashmere Prince of Wales checks, shirting-cotton mini-dresses, and richly colored stone washed corduroy pieces far softer than anything found down on Jermyn Street. Yet while the London launch invited Iannone to adjust the visual scenery he imposed on the clothes, the collection remained firmly aligned with his increasingly defined fashion manifestation of Ferrari. “I’m here to interpret the lifestyle side of our brand, rather than the cars,” he said. Pre represents around 80% of the brand’s total offer, so the collection was designed to stir the blood of Ferrari’s existing client base while steering clear of the more elaborate conceptual gestures typically showcased on the runway.