Hervé Léger Fall 2024 Ready-to-Wear

Michelle Ochs’s first collection for Hervé Léger just hit stores this week. So far the designer has been working with feedback from buyers and editors, but she’s about to find out if her clothes resonate with people outside of the bubble. Until now it’s been about testing the waters, primarily focusing on reinvigorating the Léger bandage dress language and looking into where she can expand her assortment in a way that doesn’t turn her existing customer off. It’s a tall order, but so far, so good. “We don’t really know what’s going to work yet,” said Ochs at a preview, “I’m trying a lot of different things, but overall, for me, it’s a reset.” The first pain point Ochs addressed here was how to make the label’s va-va-voom language relevant today. Sure, sex still sells, but millennials and Gen Z like a little nuance—be that by way of oddness or subtlety—to pair with their sexy. What Ochs did here, she said, was to “subdue her a little.” The bodycon remains, but the allure was more low-key and less gratuitous. “We’re scaling back some of the bandaging but keeping the material,” the designer explained. This is a customer that understands