Huishan Zhang Pre-Fall 2026

Specific references typically inform the direction of Huishan Zhang’s collections; pre-fall 2026 was inspired by a trip to Marrakech, the last place he visited before the pandemic. But the designer’s global clientele are the biggest deciding factor as to what he makes each season. Every look serves a purpose. “There’s a different kind of life in each garment,” he said at a preview. “We always look at catering for their lifestyles. We know where she’s going to be, her social calendar, for the whole year,” he explained of the “connections” he likes to create between his clothes and the people who wear them. “I talk to my shop manager all the time, we exchange ideas—it gives me an amazing tool to understand my customers. These conversations have become so powerful, because they have more trust in you.”