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Kith is celebrating 10 years in business this season. Founder Ronnie Fieg is marking the anniversary with a 300-page tome in collaboration with Jim Moore called , which chronicles every project in the Kith universe, from BMW to Cap’n Crunch. It reads less like the emotional story of building a brand—however passionate Fieg is about each and every product—and more like a cross between an encyclopedia and a catalogue. Other brands could consider it a roadmap to massive success; this year Kith moved its 120 employees to a 60,000 square foot office in Brooklyn and, yet again, is making record profits.