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Consumers love summer, designers not so much. Oh, winter, with all those beefy, hearty coats, cozy sweaters, and hard-working trousers. So much to work with. Summer—with its oppressive heat and sweltering humidity—provides them a much tougher nut to crack. It’s a season of subtraction. The usual tricks are taken away, and they’re left with no meat, all bone. At Ronnie Fieg’s Kith, now in its 15th year, this summer is about lightening, lightening, lightening. “It’s one of those tricky seasons,” admitted Alex Chirgadze, the brand’s VP of Merchandising, during a recent preview at their Brooklyn headquarters (Fieg was in Los Angeles, opening his newly revamped flagship there). “What do you actually wear during the summertime, whether you're traveling in the city or you're traveling abroad? What do you wear during the daytime? What do you wear at night, both the city and also on vacation?”