Kith Menswear Spring 2023

KITH just opened a sprawling 5,500 square foot space on Rodeo Drive that is its second Los Angeles location. Understandably, it was also the inspiration for its spring collection. “If you look at the store, you’ll see a lot of travertine and these different color marbles,” KITH’s creative director Ronnie Fieg explained over Zoom the day after the store’s opening party. “The monochrome feel of the collection, the beige, the lighter colors, and textures, but more importantly, the luxe feel of what we did on Rodeo really speaks to the apparel.” For a few seasons now, Fieg has placed an emphasis on KITH’s fabrics and materials to closely reflect his own personal interests and mirror his personal style. “When people think about me and the brand, I really want them to start paying attention to the fabrics, and for us to be known for our fabrics,” Fieg said. “I never want to charge for the logo.”