Kith Menswear Spring 2024

There is a palpable lightness in Kith’s spring collection—and it’s not just because the look book was shot inside a New York City subway train (we’re guessing an L) covered in all manner of colorful flowers. Ronnie Fieg wants people to feel good. “This collection is very colorful,” he said from the company’s Williamsburg headquarters. “It’s been a depressing winter, with all the news and everything that we’re going through, and I feel like when the weather gets warm this year, it’ll be a really incredible coming-out party for people to want to feel good.” Pistachio green, strawberry ice cream pink, salmon pink, butter yellow, and electric citrus yellow are all in the mix, along with black, navy, and high school movie day TV-monitor blue (you know, the color that appeared on the screen until the teacher could get the right input to work). Fieg also indulges the senses with sumptuous materials. The star of the collection is the softer-than-soft pink suede jacket with cream crochet detail that opens the look book. Also available in a trench coat style (and a green colorway), it is truly a piece that could be in someone’s wardrobe for a lifetime and passed down for the next generation.