La DoubleJ Pre-Fall 2021

JJ Martin is one of the few people (at least here in Italy) who’ve been able to circumvent the strict lockdown rules that prevent us from taking planes and flying to distant locations as we used to do in the Before. “It was a gift from the Universe,” she said of a recent trip to Bali—the gift in question making this reviewer desperately jealous. Fresh from a blissful week spent at a spiritual retreat there, she was back in action at her Milanese showroom, ready for a Zoom call to introduce her “vibration-rising” (her words) pre-fall collection. Martin’s approach to the season was, as she explained, to “mood-boost it to the hilt.” Under the present circumstances, with energy levels not at their peak, a mood-boost is definitely most welcome. To improve her customers’ morale, a selection of new accessories was added to the ever-growing LaDoubleJ offer. A group of playful headdresses looked entirely smart for a soignée WFH situation. The “happy hair moment” (again, her words) included a vast catalogue of pin-up style turbans, giga-scrunchies in technicolor prints, barrettes emblazoned with the words Ciao Babe, braided Rapunzel headbands, and bejeweled tiaras.