La DoubleJ Resort 2020

The House of La DoubleJ is on a roll. “Honestly, what we’re trying to do right now is just manage the avalanche of projects we have going on,” said founder JJ Martin. “Sometimes this company feels like a galloping horse without a saddle or without a rider, like, Where did my horses just go?” There’s a palpable feel of positive energy at La DoubleJ headquarters; the saying “What goes around comes around” could be a good company motto, since the by-product of Martin’s good vibes so far has been a healthy, fast-growing business: “The whole idea with DoubleJ is fun, playful, joyous!” she enthused. “Surprise and delight!” Customers are certainly surprised and delighted, their appetite and curiosity kept energized by the new categories Martin and her design team are able to add every season to the now famous carryovers.