La DoubleJ Resort 2023

That JJ Martin is provided with an extra supply of energy coming from God knows where is a fact proved with ample evidence. On a day so hot it made the asphalt melt on streets, with people panting for air, she looked fresh as a May rose, clad in one of her breezy caftans and gliding into an appointment as if she were weightless. She had just landed from a long flight from NY. Jet lag is a word that you don’t find leafing through LaDoubleJ’s dictionary. For resort, she added new styles, fabrications, and silhouettes to the ever-growing collection. “We get copied a lot,” she explained. “We find cheap collections around trying to replicate our prints.” And so her strategy is a sort of catch-us-if-you-can situation. “We just raised the bar on the Made in Italy execution, we used more high-end fabrications, like rich brocades, silk fil coupés, beautiful lamé that’s very difficult to replicate.” Finding the silver lining in rainy days is what makes her approach so effective. “It actually gave us the opportunity to expand in a different direction,” she said. “You want to copy us? Great! We move on!”