La DoubleJ Spring 2021 Ready-to-Wear

A showroom visit to La DoubleJ often comes with the bonus of JJ Martin dispensing pearls of wisdom, as her spiritual practice—which is also feeding her creative life—dictates. The usual showroom experience a reviewer endures of talking prints, hem lengths, and new shapes—which can often be utterly uneventful, to say the least—becomes a highly entertaining affair at LDJ headquarters. Scrumptious certified-organic cookies and hyper-healthy smoothies in the same high-vibration colors as Martin’s clothes are also served. A LDJ-clad massage therapist was in residence this season as well. The whole experience felt as restorative as a session at an expensive Ayurveda day spa, presided over by a high-styled priestess. Martin should definitely consider expanding her empire in that direction. Meanwhile, her “mood-boosting and joy-sparking” collection is ever-growing. But the lockdown has proved tough even for the indomitable optimist that she is. “Everyone has been underground, bruised, broken, beaten up. In the next six months I guarantee you a lot of brands are going out of business. But now is the time to be ready to resurrect—and we are,” she said. “We’ve never been an extravagant brand, but we’re now ready to make changes adjusting to customers’ needs and behavior, which have obviously shifted.”