Lemaire Menswear Spring 2021

The fashion show that Christophe Lemaire and Sarah-Linh Tran presented in Paris as the subject matter for this video was a sadly audienceless landmark in the development of the label they co-create. From now on, they said on a Zoom from their studio earlier today, the brand will show co-ed during the men’s week in Paris, and bid adieu to the womenswear shows in February and September. “We’ve been frustrated for a while by the timing of the schedule,” said Lemaire. “You know, showing the pre-collection for women together with the men’s and then waiting two months to show the second half of the women’s collection. For many different reasons it was complicated and frustrating for production and also buyers. So it’s obvious that this was an opportunity to show everything together, even though it was a big challenge for the team to develop the collection in time.”