Loro Piana Menswear Autumn 2023

Loro Piana is amongst the apex brands of Italian fabrication; its wool, cashmere, vicuna, and camel are reference point materials across the luxury industry in Italy and beyond. Added to that, innovative and functional treatments like its Storm System weatherproofing are widely incorporated by other houses into their designs: I cherish my K-way remix of a traditional Milanese loden executed in Storm System materials. Yet while Loro Piana is highly recognizable to the touch, its visual identity is less defined. That’s why under recently-ish appointed CEO Damien Bertrand, the house is working to make its products look as distinct as they feel. Although you’ll have to skip between the menswear lookbook and the womenswear lookbook to take it in on Runway, in the showroom space the evidence of this initiative was clear. This was the first time menswear and womenswear were shown simultaneously since LVMH acquired the house from its family founders a decade ago, and you could see that both design teams had consulted on color palette, fabrication, and silhouette in order to craft a more coherent offer.