LoveShackFancy Resort 2024

Between the popularity of Barbie-core and balletcore, it’s the season of pink. But that’s nothing new for LoveShackFancy, whose entire world is shades of cotton candy, bubblegum, and flamingo—and has been for years. There are endless ways to interpret the shade, and for resort 2024, designer Rebecca Hessel Cohen brought the Sugar Plum Fairy into Marrakech. The collection notes set the breathless, lighter-than-air tone: “As she lands in the warmth of Marrakech with tropical New Year’s Eve party looks in tow, she’ll dance under a pink desert sky.” Still, Cohen estimates that this is the brand’s most edited collection, and it continues the grown-up themes that she explored for fall 2023. The goal is to give “much more thoughtful attention to detail and make sure each piece stands on its own.”