LoveShackFancy Resort 2025

Loveshackfancy’s Rebecca Hessel Cohen had two separate mood boards for her resort 2025 collection. The first was filled with photos of the “Dance of the Sugar Plum Fairy,” ballerinas at the Palais Garnier, and Cohen’s own bow-clad Christmas tree. The second was covered with modern yet mythical siren-esque women who wouldn’t look out of place in Li Galli. It would be easy to say Cohen is capitalizing on trends: balletcore and mermaidcore are just two of the coquettish styles that have recently spread like wildfire on TikTok and Pinterest. But it’s just a marketable way to mask a keen business decision: This collection will be delivered during the holiday season. Loveshackfancy’s customer, Cohen explained, looks to the brand for event dressing. With around half of her 18 stores in cold-weather locations and the other half in warm-weather spots, she needs to make New Year’s Eve dresses that’ll work everywhere from New York City to Palm Beach. Then add in the wide age of her clientele—Cohen has said she dresses “babies to 80s”—and you have a lot of boxes to check.