Nanushka Fall 2022 Ready-to-Wear

Sandra Sandor and Peter Baldaszti are the young husband-and-wife duo behind the Hungarian brand Nanushka, which they founded in 2006 and steered to international success. Living in Hungary at this moment in time means you cannot avoid the consequences of the conflict between Russia and Ukraine, which borders Hungary. Deciding to show in Paris for Fashion Week wasn’t an obvious choice. Although the designers considered canceling their presentation, describing the present situation as “unimaginable,” they resolved to keep going. “We felt responsible for the people involved in the event, for our vendors and partners,” said Baldaszti, who’s also the CEO of Vanguards Group, Nanushka’s owner. “We’re a small company, and the impact of canceling an event like this when many people are dependent on us would be more severe than we could manage.” So they decided to use the event to raise attention to what’s going on in Ukraine. Sandor said: “People think that fashion is a shallow industry, and it’s weird to put fashion in scale with what’s happening now in the world, it’s hard to even talk about the collection. But if we had any other job, we’d go on and still go to work. Fashion is our job.”