Nanushka Fall 2023 Ready-to-Wear

Today, a fashion show with no screaming crowds and no celebrities in the front row is apparently not worth the attention. Is fashion becoming just an extension of the entertainment industry? “It’s about the Attention Olympics now,” remarked Peter Baldaszti, Nanushka’s CEO. “We are not into that at all,” chimed in Sandra Sándor, the label’s creative director. What the brand’s cofounders are after is a rather different approach. They call it quiet luxury. Sándor reflected, “We don’t want to be too loud; we think that the focus should be on the product, on the actual fashion proposition. The quality, the details, and the beauty of the items we create should do the talking.”