Officine Générale Pre-Fall 2025

At a time when the world is looking flat, sales-wise, for many high-end brands, Officine Générale finds itself in a comparatively enviable position. It has a loyal base that is very clear on what they want and what fits their lifestyle, for example a well-considered sweater in the right gauge of Parisian navy, a cropped bomber with a glossy finish, or tailored trousers in a denim that stands a tier or two above streetwear. And since the brand is reliably obsessive about its quality-price ratio, customers never need to ponder whether spending four digits on a sweater is really worth it. Founder and creative director Pierre Mahéo says he’ll never go there for himself, so why would he do that to anyone else? During a visit to the Officine Générale showroom on the Left Bank, the designer described pre-collections as “a really interesting psychological and technical exercise. I like doing it because it always implies lots of restrictions and reflection, and at the same time the result has to be very see-now buy-now,” he offered.