Officine Générale Menswear Spring 2025

In an industry where defining a point of view leaves designers reaching for concepts every six months, Pierre Mahéo takes the opposite tack. Wherever he wanders, he keeps an old-school notebook to hand and jots down the colors, materials, associations, and attitudes of everyday life in and around Saint-Germain-des-Prés. Then he goes back to his studio near Montparnasse and filters miscellaneous ideas and photos through the Officine Générale prism. And though he has an enviable location in the most famous epicenter of Parisian creative life, Mahéo had never leaned into the art scene and lifestyle that exists, in its own fashion, in each of the capital’s 20 arrondissements.