Pronounce Fall 2026 Ready-to-Wear

A decade after founding their brand, Jun Zhou and Yushan Li felt the need to reflect on what the Pronounce wardrobe truly represented—a space where relaxed effortless-yet-precise tailoring coexisted with a refined, unconventional vision of sportswear: an attitude rather than a statement. The fall 2026 collection, Wooden Pagoda, was born from a journey that also became a way of reconnecting with their roots. The Yingxian Pagoda, in China’s Shanxi province, was the tallest wooden pagoda in the world. Built without nails, using an interlocking system known as Sun-Mao, it had withstood centuries of seismic, political, and social change. It was precisely this structural intelligence, applied to garment construction, that made the reference legible throughout the collection—in the color palette, tactile fabrics, sculptural cuts, combinations, layering, and craftsmanship, as well as in the pursuit of balance, wearability, and longevity.