Pronounce Menswear Spring 2025

Jun Zhao and Yushan Li of Pronounce spent the months in between their Milan Fashion Week debut in January and their sophomore presentation this past weekend adding “costume design” to their resumes. The pair lent their whimsical hands and minds to the Chinese production of “Lady M,” a British musical based on Shakespeare’s . Their weeks spent finessing the details of the costumes from every angle explains why this season they opted for a presentation in lieu of a runway show.