Pronounce Spring 2027 Ready-to-Wear

Pronounce’s spring 2027 collection marked the second part of the brand’s 10th-anniversary celebrations, which began with the fall 2026 collection. A decade after their debut, Jun Zhou and Yushan Li still feel like children who continue to ask questions—of the world and of themselves. They wonder what Pronounce will become over the next 10 years and, in searching for an answer, found themselves drawn towards a more spontaneous approach. “Over time, we have explored themes that deeply interested us, from childhood memories we wanted to better understand to cultural references connected to the East,” said the designers. Zhou and Li want their Eastern sensibility to be present beyond surface-level elements. For this reason, the collection was a continuation of previous seasons. The designers wanted to further investigate ideas they felt had only been explored on a superficial level, focusing in particular on one of the central concepts of Taoist philosophy: