Sachin & Babi Pre-Fall 2019

Plenty of fashion brands obsess over seasonal storytelling and far-flung muses. But what if instead of spinning a fantasy, a brand told a story about reality? That’s what’s been happening at Sachin & Babi for several seasons now. Sachin and Babi Ahluwalia have reconnected with their customer through e-commerce and a new store uptown; they’re letting her help guide the brand into the future. What they’ve learned, in addition to expanding their sizes, is that every collection needs legibility. The quality of ideas is no matter if shoppers can’t figure out where to find it. Here, they’ve expanded an offering of black and white separates—easy, sleek, each coordinating with one another. They’ve also grown their evening-separates business to reflect the way that modern women are dressing at night, while repackaging their gowns in one black and navy section and another filled with every color of the spectrum.