Simon Miller Fall 2018 Ready-to-Wear

Simon Miller’s Chelsea Hansford and Daniel Corrigan opted to reveal their combined Fall women’s and men’s collection in a new way: at a dinner party, held at Hansford’s home in the Hollywood Hills. “Breaking bread” was the night’s through-line, and guests—friends of the designers’ from Los Angeles’s creative community—were dressed in the clothes. The event was conceived to make an umbrella statement. Simon Miller has transitioned into a full-fledged Southern California brand, with both of its leads now living in L.A. Before dinner was plated, each attendee was photographed in situ in a separate area, whereby a lookbook was created on the spot. Preexamination of the threads, this seemed right on the money; in varying degrees, a jolt of aspirational reality has dominated fashion feeds over the past few weeks. Think: Yeezy Season 6’s Kim Kardashian West snaps and the resultant celebrity cloning campaign that followed them, or Balenciaga’s paparazzi-style Spring campaign. In a smaller way, Hansford and Corrigan struck this tenor with their idea, but with more of an emphasis on friendly dinner table conversations and less so with a goal of tens of millions of likes.