Simon Miller Fall 2019 Ready-to-Wear

Ten years after Simon Miller launched onto the scene as a niche men’s denim line, creative directors Chelsea Hansford and Daniel Corrigan are repositioning it as a lifestyle brand with the addition of shoes and acrylic jewelry, and they’re making a case for wearing Simon Miller from head to toe. “We’ve really been focusing on developing the brand in its entirety this past year,” said Hansford from the label’s atelier in downtown Los Angeles, where the pair presented the Mannequin Fall collection (the campaign was shot on store dummies placed at famous Hollywood landmarks like the Beachwood Cafe, the Hollywood Sign, and the Hollywood Walk of Fame). “The whole concept was to play with the idea of street style photography and the effect it has had on fashion and particularly brands like ours that have been built through Instagram,” said Hansford, “and we also wanted to establish Hollywood as our, and the brand’s, home.” Corrigan added, “We are proud to be based here and to manufacture here.”