Simon Miller Resort 2026

It may be freezing in New York City, but Chelsea Hanford has Miami on the brain. She just opened Simon Miller’s second store there during Art Basel. It makes sense as her second brick-and-mortar after Los Angeles—after all, her customers seem to be creatives with flexible work-from-home policies. While Simon Miller caters to warm-weather dwellers, Hansford is challenging herself to eschew her see-now, buy-now model and stretch this offering across traditionally colder holiday dressing and resort wear alike. “It’s winter, it’s holiday, it’s takeaway, it’s tropical, it’s opulence, it’s everything all at once,” she said. “The one throughline is that it’s emotional.” It’s a tricky balance, presenting an offering that fulfills such a wide breadth of occasions while also accounting for the January shopping slump. But Hansford managed to stick the landing.